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Trix are for kids (and adults): Cereal makers put their faith in nostalgia | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

In early black-and-white cartoon ads, the Trix mascot was introduced as an aberration, a rabbit who longed to escape the carrot patch. Tossing carrots aside, he proclaimed his love instead for the fruity, sugar-coated cereal. But recently, the carrots have had their revenge.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/trix-are-for-kids-and-adults-cereal-makers-put-their-faith-in-nostalgia/article23781078/
 

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